You can create a new Campaign Manager account by heading to this site. It also lets you manage campaigns and gather reports with information about the performance of your campaigns, amongst other actions. To create a LinkedIn ad, first, you must set up your campaign manager.Ĭampaign Manager is the tool that allows you to create accounts and run LinkedIn ad campaigns. Now that you are up to date with all the different types of ads available on LinkedIn, it’s time to learn how to create them.īefore we get started, you must have a business page on LinkedIn beforehand, if that’s not the case. Specialized digital ads allow you to collect data via forms about potential customers who clicked on an ad you strategically target a group of people on LinkedIn. Message Ads are sent to your prospect’s LinkedIn Messaging experience when they are active on the app. Thought Leader Ads– You can use thought leader ads to promote content from executives and employees of your company.Document Ads– allow advertisers to promote documents directly in the LinkedIn feed.Event Ads– a sponsored ad that is marketing for an upcoming event.Carousel Ads– a sponsored ad that is accompanied with several images.Video Ads– a sponsored ad accompanied by a video that shows up on your target audience feed.Single Image Ads– a sponsored ad with one image that shows up on your target audience feed.Inside sponsored ads there are several subcategories: If it’s done properly and you avoid spamming your followers, it will be very effective as it has the same format as a standard publication. This type of advertising is the most popular. It will clearly indicate that the publication is sponsored. Sponsored updates that are shown in the homepage feed of LinkedIn members. Since this type of ad is more visual, it is more effective in attracting customers. You can also add a CTA (call to action) to capture the attention of your customers. Videos play as soon as the whole page is loaded. LinkedIn Display Adsĭisplay ads are banners with videos or photos that you can buy through an auction. When you run a LinkedIn ad campaign you must segment your ads, the same way you do it on Google Ads.ĭynamic ads are more personalized, and they are used to increase the number of followers on your business pages.īelow is an example of this type of ad, that is displayed on the right of your screen. If you have ever used the tool to create ads on Google, this type of ad will be familiar to you. These ads are normally displayed on the right side of your screen, and therefore, they are more often unnoticed compared to other ad formats. These texts are usually brief and use around 100 characters. This ad format consists of a headline and a description. LinkedIn Ads Examplesĭepending on what your goals are, you can run six different types of ads: Text Ads Due to LinkedIn’s high professionalism, and attractive platform to market your brand, this increases the CPC. This means that out of every 10,000 users who see your ad, only an average of 5 will click on it. ❌ El CTR (Click-through rate) is very low on LinkedIn. The average CTR on LinkedIn is under 0.05%. ✅ Reach thousands of professionals with your ads, and gain authority in your industry. ✅ With LinkedIn, you can monitor the evolution and success of your ads. ✅ LinkedIn segments the audience very strategically and directs your ads only to those truly interested in your brand. Advantages of LinkedIn AdsĪs with everything in life, LinkedIn ads also have their pros and cons: With LinkedIn Business Manager, you can control all your ads in the same place. For example, let’s say that you decide to invest 10 dollars daily, when this amount is reached, LinkedIn will stop publishing your ad. You will also have to decide the daily budget that you are willing to pay. If your target is to get brand recognition or awareness, this is the best option. ✅ CPM (Cost per one thousand impressions): How much you are willing to pay each time your ad is seen 1,000 times independently of the number of clicks received. This is the most popular option if your objective is to drive traffic to your website. ✅ CPC (Cost per click): Choose the maximum bid that you are willing to pay per click. You can choose between two pricing options to run LinkedIn ads: In this blog, you will learn how to advertise your brand using LinkedIn Ads, to create effective and profitable ads.
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